Email marketing can be used for both product and service promotion as well as rewarding loyalty. It can be used to inform your customers about your brand’s benefits and keep them interested in your products between purchases. It can be used for anything.
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Email marketing is one of the most popular and effective marketing tools to help you build your brand and sell products. This article will explain the benefits of email marketing as well as how promotional emails can help you grow your business.
What is email marketing?
Email marketing is a powerful marketing channel. You can use it as both direct marketing and digital marketing. It can be integrated into your marketing automation to make your customers aware of your latest products. It can help you build relationships and lead generation.
A brief history of email
Ray Tomlinson was a computer engineer who sent the first email in 1971. The message was simple and contained only numbers, letters, and text. However, it marked a new era of communication. Tomlinson was also responsible to introduce the “@” symbol in email addresses.
By the middle of 1990, the internet was commercially available. It marked a major shift in the way people communicate. Marketers found email a great way to market, and marketing emails have also led to regulatory changes. To allow an “opt-out” option for all marketing emails, the U.K. Data Protection Act was modified.
Email marketing offers many benefits
Email marketing is very popular. Emails will remain in your inbox until they are deleted, read, or archived. Email marketing is one of the most cost-effective tools. A 2015 study by the U.K.-based Direct Marketing Association found that email has a return of investment of $38 per $1. To learn more about email marketing, check out our email marketing statistics segment to see how effective it is.
Email marketing is a great way of building relationships with your audience, driving traffic to your blog, social media networks, and any other places you wish people to visit. Email marketing can be segmented so you send only the information that is relevant to your audience.
Email marketing software allows you to send emails, and performs A/B testing for subject lines and calls to action. Mailchimp has several email templates to help you get the most from email marketing.
Tips for building your email marketing list
How can you build an email list that people want to receive your messages? There are many methods, but they all involve customer service and best marketing practices.
Don’t buy email lists. Mailchimp is just one of many email marketing companies with strict policies about email addresses. You cannot send emails to purchased lists. To encourage people to sign-up for your messages, use lead magnets. To receive a discount on your first order, sign up using custom signup forms. These are just some of the many ways you can build your email database.
All applicable email regulations should be considered, national and international. For the processing of personal information, you must comply with all laws in your area, including the CAN-SPAM Act (USA), Canada Anti-Spam Law (CASL), and the General Data Protection Regulations(GDPR in Europe). You are responsible for determining which laws apply to you. This article provides more information about how to avoid spam email.
Only sand when absolutely necessary. You shouldn’t abuse the trust that you have gained by someone trusting you with their email addresses. Your emails will be too simple for your audience and they may lose interest or unsubscribe. Engaging and relevant messages about the things they love will keep them loyal for years.